51
umbrella
Worth a lookShows low returns (1.6%), but soft demand (-27.2% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£890K£890K/yr · 3.4M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay£5.54–£23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.25avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,117.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand