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ugg boots women
Skip itSoft demand (-67.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£40.64avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£6.86–£159.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay3,431.49avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 1.6M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.1%90-day search growth — must beat 0% to launch