Skip to content
44

turtle neck tops for women

Skip it

Soft demand (-79.5% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 4Competition 97Returns 23Price range 61Avg price 52Brand share 95Review moat 48Quality gap 84

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£3.96–£32.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.20

avg listing price — sweet spot $15–$100

Review moat

Okay1,680.65

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£13K

£13K/yr · 354K searches

Growth

Bad-79.5%

90-day search growth — must beat 0% to launch