38
trolls
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great296.56avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.79–£24.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.68avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 636K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand