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trench coats for women
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£35.57avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£13.91–£83.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great455.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£13K£13K/yr · 734K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate
Growth
Bad-60.5%90-day search growth — must beat 0% to launch