27
tree of life necklace
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great238.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.97avg listing price — sweet spot $15–$100
Price range
Good£13.94–£16.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 75K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand