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travel blanket
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good611.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Price range
Good£6.01–£24.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 153K searches