48
trapper hat
Skip itSoft demand (-71.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good524.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.47–£33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£68K£68K/yr · 300K searches
Growth
Bad-71.1%90-day search growth — must beat 0% to launch