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trans tape
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+62.4%90-day search growth — must beat 0% to launch
Price range
Good£3.15–£47.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good707.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.31avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£32K£32K/yr · 62K searches