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towel robe
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great£18.52avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£7.82–£29.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,527.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad£98K£98K/yr · 471K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale