49
totoro
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great278.07avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.20–£39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 129K searches