42
tongue bars
Skip itPrices mostly outside the sweet spot ($4.38–$9.22) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good893.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£163K£163K/yr · 519K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Price range
Bad£4.38–£9.22cheapest to priciest tracked listing — scored on the share inside $15–$100