57
toilet roll 24
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.45–£32.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Market size
Okay£229K£229K/yr · 660K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.71avg listing price — sweet spot $15–$100
Review moat
Bad19,100.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand