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toddler stocking filler
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,587.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 195K searches
Growth
Bad-61.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.46–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100