38
toddler mittens
Skip itSoft demand (-84.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good816.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Price range
Okay£4.37–£19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 53K searches
Growth
Bad-84.9%90-day search growth — must beat 0% to launch