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toddler gloves
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good740.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 248K searches
Price range
Bad£2.58–£16.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch