48
tie
Skip itPricing outside the sweet spot ($7.64 avg) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Market size
Good£278K£278K/yr · 994K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay£3.09–£23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,137avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.64avg listing price — sweet spot $15–$100