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thing 1 and thing 2 costume
Skip itSoft demand (-96.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible49.5avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.08avg listing price — sweet spot $15–$100
Price range
Okay£4.16–£19.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 251K searches
Growth
Bad-96.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier