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thermal trousers men
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.66avg listing price — sweet spot $15–$100
Price range
Good£4.91–£30.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay3,692.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 108K searches
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand