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thermal hat
Skip itSoft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.75–£19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,432.91avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 189K searches
Growth
Bad-80.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand