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the last of us
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great105.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.04avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£8.61–£52.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 542K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier