69
thank you gift
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Growth
Great+90.9%90-day search growth — must beat 0% to launch
Review moat
Great401.6avg incumbent reviews — the moat a new listing must climb
Market size
Good£486K£486K/yr · 1.6M searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.03–£20.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.65avg listing price — sweet spot $15–$100