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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 14Conversion 46Competition 38Returns 95Price range 66Avg price 41Brand share 0Review moat 60Quality gap 23

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Good£6.99–£30.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,111.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.96

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£168K

£168K/yr · 415K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand