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teenage mutant ninja turtles
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great108.25avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Price range
Great£2.03–£74.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Market size
Okay£146K£146K/yr · 810K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.9%90-day search growth — must beat 0% to launch