46
tea and biscuits gift set
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£13.07avg listing price — sweet spot $15–$100
Review moat
Good1,228.43avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.06–£25.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£254K£254K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier