46
tartan scarf
Skip itSoft demand (-62.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£15.39avg listing price — sweet spot $15–$100
Price range
Great£4.08–£48.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good844.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 72K searches
Growth
Bad-62.7%90-day search growth — must beat 0% to launch