40
tap shoes
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Avg price
Great£21.05avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Great353.87avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.32–£41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 235K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate