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swimming shorts men
Worth a lookShows demand growing +74.1% this quarter, but weak search conversion (1.2%) keeps it on the watch list.
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£336K£336K/yr · 2.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,214.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad£7.07–£17.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale