40
sweatshirts
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great£17.15avg listing price — sweet spot $15–$100
Price range
Great£4.49–£48.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad7,602.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad£28K£28K/yr · 422K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.0%90-day search growth — must beat 0% to launch