45
sweatpants
Skip itSoft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£18.39avg listing price — sweet spot $15–$100
Price range
Great£6.94–£60.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,533.88avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad£28K£28K/yr · 328K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
Signals High Returns