44
swatch
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great£51.43avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£401K£401K/yr · 1.1M searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,934.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£3.10–£372.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price