51
suspender belt
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-21.0% this quarter) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great465.03avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.02–£31.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 483K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch