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superhero costumes for boys
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,094.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.23–£20.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£79K£79K/yr · 342K searches
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier