45
super kitties
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great426.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.91avg listing price — sweet spot $15–$100
Price range
Good£4.10–£45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 128K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand