66
suitcase locks
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Market size
Good£608K£608K/yr · 837K searches
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,518.24avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.95avg listing price — sweet spot $15–$100
Price range
Bad£3.40–£13.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand