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suede protector spray
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£686K£686K/yr · 547K searches
Review moat
Okay1,931.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.54–£14.02cheapest to priciest tracked listing — scored on the share inside $15–$100