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stranger things
Worth a lookShows low returns (0.7%), but soft demand (-70.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great151.29avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.3M£1.3M/yr · 4.9M searches
Price range
Good£3.14–£43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.3%90-day search growth — must beat 0% to launch