48
stranger things figures
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great323.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.69avg listing price — sweet spot $15–$100
Price range
Great£6.54–£64.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Bad£53K£53K/yr · 267K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.0%90-day search growth — must beat 0% to launch