44
stranger things cap
Skip itSoft demand (-72.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great354.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Price range
Good£6.65–£25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£96K£96K/yr · 417K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-72.0%90-day search growth — must beat 0% to launch