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stranger things blanket
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible71avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.46avg listing price — sweet spot $15–$100
Price range
Good£11.29–£23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 67K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-74.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier