48
stockings
Skip itPrices mostly outside the sweet spot ($2.02–$11.78) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good980.54avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£226K£226K/yr · 1.0M searches
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.02–£11.78cheapest to priciest tracked listing — scored on the share inside $15–$100