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stitch pencil case
Skip itPrices mostly outside the sweet spot ($3.16–$15.47) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great377.87avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 72K searches
Price range
Bad£3.16–£15.47cheapest to priciest tracked listing — scored on the share inside $15–$100