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stitch earrings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great178.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.89–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£18K£18K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand