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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 7Conversion 59Competition 91Returns 87Price range 41Avg price 55Brand share 2Review moat 77Quality gap 40

Competition

Great24%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great458.99

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.60

avg listing price — sweet spot $15–$100

Price range

Okay£5.29–£21.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£43K

£43K/yr · 67K searches

Growth

Bad-36.9%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand