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steppers insoles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good604avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£116K£116K/yr · 400K searches
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.20–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100