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step mum gifts
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible32.66avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.39–£20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 97K searches
Growth
Bad-79.1%90-day search growth — must beat 0% to launch