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star wars
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Good£14.88avg listing price — sweet spot $15–$100
Review moat
Good628.02avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.02–£44.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£488K£488K/yr · 946K searches
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality