51
squishmallow
Worth a lookShows low returns (0.8%), but soft demand (-23.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Review moat
Good719.04avg incumbent reviews — the moat a new listing must climb
Market size
Good£610K£610K/yr · 2.7M searches
Price range
Okay£3.66–£24.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.3%90-day search growth — must beat 0% to launch