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squishmallow cat
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good789.12avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.42–£34.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 81K searches