39
squirrel
Skip itPrices mostly outside the sweet spot ($2.59–$12.17) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great291.95avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 85K searches
Price range
Bad£2.59–£12.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier